Jon Glatfelter
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Huckberry Case Study #2: "$10 For 45 Seconds"

6/27/2016

Comments

 
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Audience: 
Customers who made 3+ orders in 2016, with 10+ over the whole lifetime (As of 3.4.16)
547 people total (Huckberry VIPS)

Message: 
Subject Line: '$10 For 45 Seconds'
1 call to action: Leave a Google Review for Huckberry 

Strategy: 
Email sent on Tuesday, March 4th at 5:30 AM Pacific
$10 credit for incentive 

Results: 
Open Rate: 79% open rate
CTR: 39.7% 
94 New Google Reviews (Bringing us from 10 reviews at 2.8 stars to 104 reviews at 4.8 stars) 
Revenue: $1004.61
Unique customers: 9
$97.40 AOV
40 Email replies to [email protected]
Comments
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I've been reading a book a week for 15+ years. On here, I share my favorites, fiction and nonfiction alike, as well as interviews with authors, artists, and entrepreneurs I admire. If you'd like to join a family of 5,000+ creatives, subscribe for the Reading List, a monthly email round-up for plenty of leads on your next read.