This book is phenomenal. I feel like I learned more psychological theory in its 280 pages than a handful of psych college classes combined. Cialdini doesn't stop at just theory, expanding the scope of the principles he case-studies to everyday encounters and extraordinary events:
I walked away from this book knowing A. I needed to pre-order Pre-suasion, Cialdini's newly released follow-up book, and B. with a sense of 'how did I get through yesterday without knowing this stuff?' {JG}
- The role of Social Proof and Authority in consumer behavior, witnesses of car crashes, even of murders
- How tendencies of Reciprocity affect buying and selling cars
- Commitment and Consistency used to wage psychological war on POWs during the Korean War to great effect
I walked away from this book knowing A. I needed to pre-order Pre-suasion, Cialdini's newly released follow-up book, and B. with a sense of 'how did I get through yesterday without knowing this stuff?' {JG}
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OTHER POSTS YOU MAY LIKE
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MADE TO STICK {BOOK REC}
WHY WE BUY {BOOK REC}
&
THE MOST IMPORTANT 'MAGICAL' SECRET
FROM HARRY HOUDINI HIMSELF
OTHER POSTS YOU MAY LIKE
* * *
MADE TO STICK {BOOK REC}
WHY WE BUY {BOOK REC}
&
THE MOST IMPORTANT 'MAGICAL' SECRET
FROM HARRY HOUDINI HIMSELF
