"Marketing is both an art and a science,
and must be mastered by all creators
who hope their work will find traction."
— Ryan Holiday, Perennial Seller
and must be mastered by all creators
who hope their work will find traction."
— Ryan Holiday, Perennial Seller
Most stuff doesn't sell.
And most stuff that does sell, only does so for a few seasons.
Blockbusters flop. Startups never lift off. Seemingly healthy businesses flounder. Popular apps disappear into obscurity overnight. And the starving artists list gets a bit longer — scaring away would-be-creatives from giving their passion projects a real go.
In his newest book, Perennial Seller: The Art of Making and Marketing Work That Lasts, thriving artist Ryan Holiday pulls back the curtain on the seemingly inexplicable ability for some creators to earn long-standing, financial success.
Organized into four parts (Creative Process, Positioning, Marketing, Platform), Perennial deep-dives into the wholistic mindset required to ensure your work sells just as well 10, 20, 50 years from now – if not better.
This book is not a compilation of marketing tips, or tricks. It makes zero promises to 'growth hack' the latest and greatest social media platform. It's not a cleverly-concealed advertisement for the author's consulting business. And it's not a recycled list of pithy quotes and case studies that everyone's heard.
Perennial Seller is a clear, dense, reference-able bible that creatives in any industry can leverage to their advantage for both creative fulfillment and lasting financial success. [JG]
And most stuff that does sell, only does so for a few seasons.
Blockbusters flop. Startups never lift off. Seemingly healthy businesses flounder. Popular apps disappear into obscurity overnight. And the starving artists list gets a bit longer — scaring away would-be-creatives from giving their passion projects a real go.
In his newest book, Perennial Seller: The Art of Making and Marketing Work That Lasts, thriving artist Ryan Holiday pulls back the curtain on the seemingly inexplicable ability for some creators to earn long-standing, financial success.
Organized into four parts (Creative Process, Positioning, Marketing, Platform), Perennial deep-dives into the wholistic mindset required to ensure your work sells just as well 10, 20, 50 years from now – if not better.
This book is not a compilation of marketing tips, or tricks. It makes zero promises to 'growth hack' the latest and greatest social media platform. It's not a cleverly-concealed advertisement for the author's consulting business. And it's not a recycled list of pithy quotes and case studies that everyone's heard.
Perennial Seller is a clear, dense, reference-able bible that creatives in any industry can leverage to their advantage for both creative fulfillment and lasting financial success. [JG]
ABOUT THE AUTHOR
Ryan Holiday is a bestselling author of books on marketing, entrepreneurship, ancient Stoic philosophy, American culture, and the human condition. His work has been translated into twenty languages and appeared in the Columbia Journalism Review, Fast Company, The New York Observer, and others.
I'm also a big fan of three other books by Ryan:
1. Trust Me, I'm Lying: Confessions of a Media Manipulator
2. The Obstacle is the Way: The Timeless Art of Turning Trials Into Triumph, about which I had the privilege of interviewing him in 2016.
3. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, & Advertising
I'm also a big fan of three other books by Ryan:
1. Trust Me, I'm Lying: Confessions of a Media Manipulator
2. The Obstacle is the Way: The Timeless Art of Turning Trials Into Triumph, about which I had the privilege of interviewing him in 2016.
3. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, & Advertising
FAVORITE QUOTES
5. "We discover things by word of mouth. If you're like most people, it's not from advertising or even from PR. It's because people you listen to, trust, or respect talked to you about."
4. "A new book is competing with Sophocles and John Grisham."
3. "The first thing anyone planning a launch has to do is sit down and take inventory of everything they have at their disposal that might be used to get this product in people's hands."
2. "An essential part of making perennial, lasting work is making sure that you're pursuing the best of your ideas and that they are the ideas that only you can have )otherwise, you're dealing with a commodity and not a classic."
1. "Work is unlikely to be layered of it is written in a single stream of consciousness. Deep, complex works is built through a relentless, repetitive process of revisitation."
4. "A new book is competing with Sophocles and John Grisham."
3. "The first thing anyone planning a launch has to do is sit down and take inventory of everything they have at their disposal that might be used to get this product in people's hands."
2. "An essential part of making perennial, lasting work is making sure that you're pursuing the best of your ideas and that they are the ideas that only you can have )otherwise, you're dealing with a commodity and not a classic."
1. "Work is unlikely to be layered of it is written in a single stream of consciousness. Deep, complex works is built through a relentless, repetitive process of revisitation."
"With a perennial seller as your goal,
the track is clear: lasting impact and relevance."
— Ryan Holiday, Perennial Seller
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